San Francisco, CA, April 23, 2008 – At Web 2.0 Expo today, Profy is announcing the beta launch of its new Web platform for bloggers. Profy’s integrated solution supports a full range of advanced AJAX blogging applications to satisfy the most demanding and experienced bloggers yet features a simple user interface that novices will find immediately accessible.

The Profy platform underwent closed alpha testing in the first quarter of 2008. During this phase, it received positive reviews from prominent bloggers. Techcrunch’s Eric Schonfeld pronounced it a “social blogging platform” and “a natural evolution” of blogging. Profy has paid very close attention to the feedback from its alpha users and in the new beta version responds with performance improvements and important new functionality incorporating their suggestions.

Profy’s vision is to provide a single point of comprehensive seamless access and friendly navigation for the various stages of the blogging process – news reading, writing and publishing posts, discussing posts with readers, and otherwise communicating with readers and other bloggers. In short, Profy aims to provide – in one place – all the creative tools a blogger could want.

Profy’s platform is differentiated by its attention to the social aspects of blogging. It provides bloggers with tools to easily find people with common interests, communicate with them publicly and privately, and discover from them new sources of information. The combination of these features makes for a more “social” blogging experience, and virtually eliminates the possibility that bloggers will feel lonely because no one can find their creations easily.

Profy has chosen to announce its beta launch at the industry’s most influential event – Web 2.0 Expo, taking place in San Francisco at Moscone West April 22-25, 2008. To see first-hand how the Profy platform really differs from conventional blogging applications, visit the Profy team at Booth 940.

“We firmly believe that developers shouldn’t build web products for themselves but should build them for users,” says Profy CEO Ilya Korsun. “This is why we invite all bloggers to try out our platform, share their opinions with us, and tell us what functionality would really give them a better blogging experience. For our part, we will work hard to make the Profy platform the most blogger-friendly solution for all things blogging.”

About Profy, Inc.: Profy is a San Francisco-based company headed by Internet entrepreneur Ilya Korsun. The development team works out of Novosibirsk, Russia. The Profy platform has been in development since September 2006. The alpha version was launched in January 2008. For further information, visit http://www.profy.com.

###

MEDIA CONTACT:
Svetlana Gladkova
Vice President, Business Development, Profy
Phone:     +1 415 830 6309
Email:        s.gladkova@profy.com