FOR IMMEDIATE RELEASE

Profy Announces Alpha Launch of Its One-Stop Web Platform for All Things Blogging

San Francisco, CA, January 9, 2008 -- With blogging clearly here to stay and experts predicting continuing growth, Profy enters the game today with the alpha launch of its new Web platform for bloggers. The integrated solution supports a full range of advanced AJAX blogging applications to satisfy the most demanding and experienced bloggers yet features a simple user interface that novices will find immediately accessible.

Profy’s vision is to provide single, comprehensive seamless access and friendly navigation for the many stages of the blogging process – news reading, sharing selected news stories with a group of readers, writing posts and publishing them, discussing posts with readers, and communicating with readers on other topics. In short, it wants to provide -- in one place -- all the creative tools a blogger could want. Notable among the capabilities are an integrated dashboard with full-featured reader making it easy for bloggers to follow important events, an advanced WYSIWYG editor that turns the publishing process into a snap, and social networking tools that allow authors to engage in discussions with readers.

Today’s launch kicks off private alpha testing of the platform with an initial set of tools and applications allowing users to read and write blogs, discuss created content, and network socially with readers and other bloggers.

“Through this launch, Profy is creating the opportunity for initial users to influence how the final platform will look and perform,” said Ilya Korsun, CEO. “Profy developers will work in close cooperation with users to ensure that when the platform emerges from beta it will provide bloggers of all kinds with whatever they need.”

Bloggers interested in joining the alpha testing program can request an invitation at http://alpha.profy.com/getinvite.

About Profy, Inc.: Profy is a San Francisco-based company headed by veteran Internet entrepreneur Ilya Korsun. The development team works out of Novosibirsk, Russia. The Profy alpha platform has been in development since September 2006. For further information, visit http://www.profy.com.

Dear alpha testers and initial users, I am very excited to announce that we are finally launching the Profy alpha today and showing it to a number of major bloggers. I have already sent our press release to a number of publications and will publish it here when the embargo is lifted at noon (EST) today, January 9.

You will see some major updates, lots of new features added and a ton of bugs fixed. The most significant changes are in the 'My Network' section. The most important thing is that we have added a private messaging system so that any user can talk directly to any other user of Profy. You can also view a user's Online/Offline status throughtout the platform. We have also implemented important changes in how the blog search works - for example, you can now subscribe to the blog right from within the search results. For the RSS feeds you are subscribed to you will be able to see the lists of subscribers - provided that it is allowed by the privacy settings of other users.

And certainly we have had lots of bugs fixed and it finally permits us to start inviting more people in. But anyway, I would like everyone to remember this is an alpha release and we have lots of things to do ahead. And I invite all of you to let us know what things you need to work otherwise, what features you think should be added and which way we should steer the development in the future. Your feedback is extremely important to us and our team needs all your opinions and suggestions to eventually make the Profy platform the product any blogger would be absolutely happy with.

And wish us all luck, we are going to face publicity finally! This is a very important day for us and I would like to thank our team of initial testers for being with us and for helping us get where we are today. I do appreciate everything you do for Profy and I hope you will stay with us throughout the alpha-beta-out of beta stages as you are the best team of testers any startup could dream of having!

This post is intended to report on the upgrade we have just performed on Profy. Below you will find the list of changes compared to the previous version:

• Blog search tool (powered by Sphere) - both for internal Profy blogs and external blogs
• Fixed quite a number of bugs in the feed reader and introduced styles for the posts shown in the feed reader
• Improved dashboard
• Fixed bug in the avatar upload process and avatar display in the profile (you will now have to experience it since as you might remember we have not managed to migrate the avatars of beta testers)
• Improved widgets for your blogs (introduced editing for the widgets)
• YouTube movies support for the blog posts

In general we have completed a number of code optimization tasks and thus improved the overall performance and load speed of the product.

As always, I will be looking forward to feedback from you for us to know where to move on.